There is no denying that the popularity of E-cigs has grown in recent times and will keep growing as time goes by. The industry has been boosted by the fact that among other things, the e-cig has been credited with helping a lot of people quit smoking. The fact that they also exude glamour and confidence has also made sure that e-cigs are to be found in a lot of stores and bars across the country. Therefore it is also of little wonder that the e-cig industry is growing at an astonishing pace and is expect to top the $2 billion mark by the end of this financial year. With the growing numbers in this industry and the fact that tobacco companies that had once stayed away from e-cig manufacturing have recently become quite interested, the industry is set to grow even further.

Regulators take note

This kind of growth and the potential for additional growth that the industry has shown has not gone unnoticed. In fact the FDA is set to come up with rules and regulations on the manufacture and use of e-cigs by the end of the year.  This doesn’t however mean that the industry’s growth is expected to be suppressed in any way and it could even be a means to open the industry up to new possibilities. For instance the fact that has been raised by many in the medical profession over the safety of the vapor inhaled and the fact that it is not clear what the ingredients of liquid nicotine are could all be addressed once the regulations by the FDA are defined and operational.

Addressing the Health Issue

Because e-cigs don’t contain tobacco, they are less likely to come with all the health risks that tradition cigarettes present with, top of the list being the increased risk of lung cancer. This means that the e-cig is certainly safer when compared to the traditional cigarette which additionally carries with it the additional second hand smoke problem. This however doesn’t mean that the industry is immune to the very many critics who have branded e-cigs unhealthy for human use; it just means that the industry players will have to work very hard to ensure that they create adequate awareness about the product. The FDA regulations should also ensure that this is done in the most informative and efficient way.

The Way Forward

As more and more people become aware of the benefits that e-cigs have to offer, a lot more information about the product will be required so that people are better informed about the choices out there. E-cigs are relatively new to the market and they therefore have been misjudged. With this in mind, the industry will experience further growth and may be even explosive growth if more smokers are aware of the fact that e-cigs are a healthy alternative that may even help them quit smoking and nit affect those around them in terms of second hand smoke exposure.




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